Don’t be a Pinto – Market-Testing Brand Names and Taglines is a MUST DO When Exporting

When Ford wanted to export and market the Pinto in Brazil, they unfortunately failed to market test the model name. In America, a pinto is a type of horse, but in Brazil ‘pinto’ is slang for male genitals. As you can imagine, the car did not sell well,..

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Exporting - a Website Translation Strategy

We got a call from a potential client who wanted to translate his website into German because recently he received a handful of orders from Germany.  He thought that by translating his entire website into German, he could increase business.  Years ago, we..

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June International Holidays 2018

To many June signifies the start of Summer, although the season doesn’t officially start till the Summer Solstice which falls on June 21 this year.  Americans are not the only ones who celebrate the onset of Summer. In the countries of Finland and Sweden,..

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Translation Management Plan

The four key components to a successful Translation Management Plan are Strategy, Technology, Process and Quality.  If you continually monitor the cycle, you are able to make improvements for efficiency, effectiveness and cost savings – which leads to..

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US Small Business Association STEP Grant Initiative

As published on the US Small Business Association’s website:

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May International Holidays 2018

When we think of holidays in May we often think of Memorial Day. This is a day when the citizens of the United States take a moment to remember and honor all the armed service members throughout history who gave up their lives in the defense of our freedom..

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Translations Gone Bad – Research Before Exporting

There are examples all over the internet, old and NEW, of bad decisions and poor planning that lead to embarrassing and unsuccessful launches of products and companies into foreign markets. 99% of these issues could have been avoided by either doing a..

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April International Holidays 2018

In the United States April signals the start of a new season, and in the northeast where Rapport International is based, the blooming of nature – “April showers bring May flowers”. April also signals the start of a new year for people in South and..

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March International Holidays 2018

I often look at the calendar in March and think, wow, there’s not a lot of holidays this month. But looking at the list of international celebrations below, I see this isn’t really the case when you have a global perspective.

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February International Holidays - 2018

Rapport International works with customers who do business internationally or with culturally diverse customers, so we thought it would be beneficial to provide a monthly update of holidays around the world. Each month we feature one holiday and give some..

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