The State Trade Expansion Program (STEP) 2018-2020

Rapport International is a proud supporter of the STEP Grant program, which provides funds to encourage small businesses to expand into foreign markets.  Read more about the NH program and how to apply by clicking on the image below.

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October International Holidays 2018

For many, the month of October brings up thoughts of costumes, candy and trick-or-treating on Halloween. The Halloween traditions we observe in the U.S. are also practiced in Canada and Ireland. According to the History.com, the modern-day Halloween..

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September International Holidays 2018

To many Americans, Labor Day marks the unofficial end of Summer. Kids go back to school and the summer vacation season comes to an end. Labor Day is a celebration of the labor movement in the US and the contributions that workers have made to the strength,..

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August International Holidays 2018

In the United States, we don’t celebrate any big holidays in the month of August. BUT, we went searching for some obscure holidays and found that in the month of August there are all kinds of things to celebrate. Here are just a few weird holidays you can..

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Conversational Marketing in a Global Online World – Free Webinar August 2nd, 2018

Published Release: https://www.prlog.org/12718262-conversational-marketing-in-global-online-world-free-webinar-august-2nd-2018.html

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July International Holidays 2018

The big celebration in the United States in July is of course, Independence Day, or as many Americans refer to it, the Fourth of July. Americans tend to celebrate our independence by having cookouts with friends and family, watching parades, going to band..

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Don’t be a Pinto – Market-Testing Brand Names and Taglines is a MUST DO When Exporting

When Ford wanted to export and market the Pinto in Brazil, they unfortunately failed to market test the model name. In America, a pinto is a type of horse, but in Brazil ‘pinto’ is slang for male genitals. As you can imagine, the car did not sell well,..

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Exporting - a Website Translation Strategy

We got a call from a potential client who wanted to translate his website into German because recently he received a handful of orders from Germany.  He thought that by translating his entire website into German, he could increase business.  Years ago, we..

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June International Holidays 2018

To many June signifies the start of Summer, although the season doesn’t officially start till the Summer Solstice which falls on June 21 this year.  Americans are not the only ones who celebrate the onset of Summer. In the countries of Finland and Sweden,..

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Translation Management Plan

The four key components to a successful Translation Management Plan are Strategy, Technology, Process and Quality.  If you continually monitor the cycle, you are able to make improvements for efficiency, effectiveness and cost savings – which leads to..

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