Latina Women – Hot, Spicy & Very Loyal!

There was a December 8th article in the New York Times that highlights the importance of marketing campaigns targeted to U.S. Latina women which according to the last Census count was about 25 million people!  One company that is targeting this market is Cosmopolitan Latina aimed at bicultural and bilingual Latinas in Texas, California, Florida, and New York. In addition to launching the new publication, Cosmopolitan will add content and advertising dedicated to Latino women in 750,000 copies of its regular issue and the Cosmopolitan Web site will have a separate tab for Latino-focused content.

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